Threads: The New Instagram App for Close Friends

Threads, a recently released application on Instagram focusing on text-based communication, made its debut this week and experienced an astonishing surge in user registrations during the initial 48-hour period.

How Many Users Are On The Threads App?

By observing the numerical indicators displayed on Instagram profiles, which indicate the moment an individual joins Threads, it is now evident that the Threads app boasts a user count exceeding 100 million accounts.

Screenshot from Threads, July 2023

Mark Zuckerberg, the CEO of Meta, shared that the number of sign-ups for Threads surpassed their initial expectations, reaching a staggering 70 million sign-ups. As the user count reached 100 million, Zuckerberg mentioned that the growth was primarily driven by organic demand, with minimal promotional efforts in place.

Screenshot from Threads, July 2023

Adam Mosseri, the CEO of Instagram, expressed his joy and appreciation for reaching the significant milestone of 100 million users on Threads. He acknowledged and commended the collective efforts of all individuals involved in the development and management of the platform.


Achieving 100 Million Users Faster Than ChatGPT, TikTok, Twitter And Instagram

The Threads user count is now over 100,005,103. The seamless connection between Instagram and Threads accounts presents a convenient opportunity for the 1.6 billion Instagram users worldwide, excluding those in the European Union, to effortlessly register for Threads and immediately engage with its vibrant user community. However, the reasons behind its unavailability in the EU will be elaborated shortly.

How Has Twitter Responded To Its Rival Threads ?

In response to the growing competition, Twitter took a confrontational approach by sending a legal notice to Meta, indicating a potential lawsuit. The letter implied that Meta had recruited former Twitter employees who may have possessed confidential trade secrets. This action demonstrated Twitter’s determination to protect its intellectual property and competitive position in the market.

Twitter CEO Elon Musk responded to the potential lawsuit on Twitter:

Competition is fine, cheating is not

— Elon Musk (@elonmusk) July 6, 2023

Minutes earlier, Musk and former Twitter CEO Jack Dorsey joked about the rise of Twitter alternatives.


— Elon Musk (@elonmusk) July 6, 2023

How To Get Threads ?

Threads has achieved remarkable success by securing the top position as the most popular free app in both the App Store and Google Play stores.


 iOS users of the Instagram app can conveniently access Threads by searching for its name along with the code “P92” in the search bar. Upon locating the app, users will be directed to the App Store where they can proceed to download Threads seamlessly.

Threads App
Screenshot from Threads, July 2023

This streamlined process ensures easy accessibility for Instagram users eager to explore the functionalities of Threads.

Sign Up For Threads

Once you download the app, you can sign up for Threads using your Instagram username.

Threads gives users the option to fill out their public profile and follow the same people as they do on Instagram during the signup process.


Inside The Threads App

Within the Threads app for iOS, users can explore various features and functionalities. The home feed provides a glimpse of the latest posts, while the search function enables users to discover and connect with new individuals to follow. Notifications keep users informed about their recent activity and engagements.

User profiles on Threads consist of two tabs: Threads and Replies. These tabs allow users to navigate through conversations and replies, making it easier to engage with others. Furthermore, verified Instagram accounts are appropriately labeled as verified on Threads. By subscribing to Meta Verified using their Instagram accounts, users can ensure that their Threads account receives simultaneous verification.

When creating a post on Threads, users can include up to 500 characters of text, share up to five minutes of video content, or upload a maximum of ten images. This flexibility empowers users to express themselves creatively and comprehensively.

Posts on Threads can also be shared on other social networks, such as Instagram Stories, the Instagram feed, and Twitter. This cross-platform sharing capability enhances the visibility of new accounts, aids in promotional efforts, and facilitates the growth of followers.

Screenshot from Threads/Instagram, July 2023

Who Is On Threads

With a user base exceeding 100 million, the Threads app hosts a diverse community comprising celebrities, influencers, renowned brands, and trusted sources of SEO information like Bengal News Desk. Additionally, Threads offers a platform for other social networks to connect and engage with users, expanding the scope of interactions within the app.

While Threads embraces various platforms, an official Twitter account has yet to make an appearance on the app. Furthermore, the official Instagram account associated with Twitter was last updated in July 2022 and does not feature a Threads number badge, suggesting a distinct presence and focus for the Threads experience.


Official Terms From The Threads Dictionary

The @threadsapp account posted an official dictionary so users can learn the proper terms for the trending social app.

Privacy Concerns Surrounding The Threads App

Following the release of the Threads app, certain users expressed concerns regarding the app’s privacy disclaimers, specifically highlighting the extent to which personal data would be linked to their identities. Prominent figures like Dorsey raised these privacy concerns, even taking to Twitter to voice their opinions on the app’s data requirements.

Elon Musk also contributed to the discussion by acknowledging and amplifying tweets addressing the privacy notices of Threads. This attention from high-profile individuals shed further light on the matter.

These privacy-related considerations could potentially explain the decision to delay the simultaneous launch of Threads in the European Union, as additional measures may be required to address the specific privacy regulations and concerns within the region.

Threads App
Screenshot from the App Store, July 2023

Aaron Mendes, CEO and co-founder of PrivacyHawk, commented on the privacy concerns:

“The Threads App is just disclosing all the same data they *might* collect in their primary apps, Instagram and Facebook. It doesn’t mean they collect it on every person. It depends on how you use the app and what you give them access to. But it is a reminder of the depth of data Meta collects on its users and that you are the product when you use any of their services.”

Can You Delete Your Threads Account/Profile?

Because of the link between Instagram and Threads, you can deactivate your Threads profile or delete your Instagram and Threads account.

Since Threads is powered by Instagram, in order to delete your Threads profile and data, you will have to delete your Instagram account. Note that we’re looking into a way to delete your Threads profile separately.

Threads App Pre-Launch Promotion

To generate anticipation for the upcoming launch of Threads, Mosseri and the official Instagram @creators account utilized broadcast channels to announce the release to their channel members. Through these channels, they effectively reached a wide audience and generated excitement among Instagram users.

According to a poll conducted on Mosseri’s IG Updates channel, over 16,000 members expressed their intention to sign up for Threads during the current week. Additionally, nearly 14,000 users have already followed the official @threadsapp account on Instagram, indicating strong interest and engagement.

In addition to the promotional efforts on Instagram, Threads implemented a pre-order promotion through the App Store. This feature allowed iOS users to receive notifications when the app became available for download, ensuring a smooth and convenient experience for those eager to explore Threads.

Furthermore, influencers who were granted early access to the app reportedly received a comprehensive guide outlining the recommended actions to take leading up to the official launch. This strategic approach ensured that influencers were well-prepared and able to maximize their impact when sharing about Threads with their followers.

Screenshot from Instagram, July 2023

Threads In 2019 – 2021

Interestingly, Threads is not Instagram’s first venture into an app named Threads. Back in 2019, Instagram initially introduced Threads as a camera-centric messaging app designed for sharing photos, videos, and status updates exclusively with a select group of close friends. This iteration of Threads provided users with dedicated inboxes and notifications specifically tailored to their Instagram close friends list, offering a distinct and separate experience within a standalone app.

Today, Facebook is launching Threads from Instagram, a new camera-first messaging app that helps you stay connected to your close friends. Learn more here:

— Instagram (@instagram) October 3, 2019

However, after a period of operation, Instagram made the decision to discontinue this version of Threads, leading to its closure in 2021. The evolution and subsequent shuttering of the initial Threads app demonstrate Instagram’s willingness to explore different concepts and adapt based on user feedback and market dynamics.

Threads App

A Promising Twitter Alternative?

Stay tuned as we update this article with the latest information on the launch of Threads.

If you face any issue Feel Free to contact us

Frequently Asked Question

What is Threads?

Threads is a standalone app from Instagram that was launched on June 5, 2023. It is designed for your closest friends, so you can share your day-to-day moments with them in a more intimate and personal way.

What are the features of Threads?

Threads has a number of features that make it unique, including:

  • A status update feature: You can share a short status update with your friends, letting them know what you’re up to.
  • A story feature: You can share photos and videos with your friends in a story format.
  • A direct messaging feature: You can send private messages to your friends.
  • A group chat feature: You can start a group chat with up to 32 people.

How do I use Threads?

To use Threads, you first need to download the app from the App Store or Google Play. Once you have the app, you can sign in with your Instagram account. Then, you can start sharing your day-to-day moments with your closest friends.

Is Threads safe?

Yes, Threads is a safe app. Your conversations on Threads are private, and your data is protected.

What are the benefits of using Threads?

There are a number of benefits to using Threads, including:

  • You can share your day-to-day moments with your closest friends in a more intimate and personal way.
  • You can stay up-to-date on what your friends are up to.
  • You can start group chats with your friends.
  • You can use Threads to send private messages to your friends.

Leave a Comment